???????????????????????

2.4.2 Goal ???????

?????????????????????????????????????г???

?????г?????????仯???????????????????滮??

2.4.3 How ?????

???????????з???????????????????????????????????????????????????????з????????????????????????????????????????????з???????????????????????ɡ?

2.4.4 Who ?????

??Э?????????????????????????Э???????????????

2.4.5 Deliverable ???????

?????????????Э???????????????????????????????????顢???????????????????

2.5 ?????????????????? Evangelizing

2.5.1 What ????

?????????????????Evangelizing???????????????????????sales?? marketing?? support and executives????????????

????????????????Evangelizing???????????????????????????????з????????????δ?????????????????μ?????????????δ?? ?????????????????ɡ???????????????????ò?????????????????????Щ????????ò????????????????

???????????????????м????????????????г???????????????????????????????????????????????????????????????

???????????????????????

2.5.2 Goal ???????

?ù?????????￡????????????????????????????????????????????????????

???????????????????????????????????????????????????λ?????????????????????

?????????????????????

??????????????????????????

2.5.3 How ?????

?????????????????????????????????????????????????????????????????????????????

?????????????????????????????????????????г?????????????????????????Ρ?

2.5.4 Who ?????

????????????????????????????????????????????????Э????

2.5.5 Deliverable ???????

??????????????????????????????????????????????

2.6 ?г??????????????? Product Marketing

2.6.1 What ????

?????????????????Product Marketing??????????????

???幤???????????????г??????????

white paper?????????飬????????????

datasheets????????????????????б??

brochures??????С?????????????????????

web site??????????ò??????????????

presentations??????????????ppt??????Flash?????????????

press packages???????????????????y????????

trade shows???μ?????????????????????????

user manual???????????

tutorials?? training materials??????????

??????????????г??????????

Advertisement policy???????????????????????????????????飩

Media policy????????????????y???????????г???????????

???幤????????Я????????????????????????????????????????????Marketing????

2.6.2 Goal ???????

???????????磬?????????????????????????????????????????

????????????????ж????y?塢?????????????????????????????????????????????????磨????????y?塢????????????????????????к??????????????

2.6.3 How ?????

??????????????Э??????????????????????????????г??????????

2.6.4 Who ?????

??????????????????г?????Product Marketing???????????????Marketing Communications (MarCom) ???????????y??????? Press Relations (PR) ?????

??С????????????????????Э?????????????????????????????????

2.6.5 Deliverable ???????

?????????г???????????????

2.7 ?????????????? Product Life Cycle Management

2.7.1 What ????

?????????????????????????????????г???????????????г??????????г?????????????????????????????????????????????й????strategy management?????????????

?????λ??????????г?????λ??????ж???????

????????????????ζ???????????????

????????????????в?????????????????????

?????????????????????????飿??κ???????????????????????

????????????????Product Portfolio Management???????????????????????????????????????????????????????????????У?

????????????????????????????????г???????????????????????????

2.7.2 Goal ???????

????????????????????????????????????????????????????????????????г??????仯???仯??????????????????????????????????????????????ROI??Return On Investment??????????????????

2.7.3 How ?????

??????????????Э????????????????????????ɡ?

2.7.4 Who ?????

????????????????????????????????????????????Э??Sales?? Product Marketing?? Business Development and Marketing Communications???????????????????????????????

2.7.5 Deliverable ???????

??????????????????????????????