??????????Ｏ??????????????????????????????????????????????Ｏ??????檔???????????Ｏ??2013???????????????30????????????????????66%??

???????Ｏ??2013?????????????13.63?????????2012??????6.50????????????110%?????Ｏ??????????????????????????????????????????????9%??

????????????????к?????????????????????“?11”???????????????????????Ｏ???????????????2014???????????????????????????

?????11???????????????? ????????????

????????????2013???????????????79.52?????(?493.91??)?????????????????????13.81???????17.37???????17.76???????30.58???????

????????????????????????????66%???????????????72%????????????????????????????????????2013??“?11”??????????????????è?????????56???????

???????Ｏ????????????????ebay????????????(???)????????ebay 2013????????????????13%?????????20%?????????????17%??Facebook?63%??????40%??

??????????????????????????????????????????????Ｏ??2012???????????18.4????????????????????????????60%????2013??????????????????25%??

??????????????è??????11????????????????????????CEO????????????????????????????????塣??è?11????????????????????????????????SNS??O2O???????????????Щ??С?????????????????????

??????????70% ????2013?????????

???????Ｏ????????????23.7??????????????????12.6????????????????Ｏ??????????????77.5%??????????μ?????????????

???????Ｏ????????????13.6????????????????????21%???????????????109%???侻???????44.5%??

????????????????Ｏ?????2012?????????????????2??3???????????????2012??????????????Ｏ????????????????????????????6???????7???????13???????

????????ι????й???????Ｏ?????????????????????????Ｏ????????????????????3????????????7???????????????????????????32%??

?????г????????????Ｏ???????????????????????????????????????????Ｏ??????й???????????????Ｏ?????????????е???????????????????????VIE?粨?????????粨???????乫???й???????????????????????????